Design Events

Your aim is to present professional design in its best way. You want to emphasize and communicate design innovations, brands and trends? You need conception and project management to realize your purpose? Together we arrange formats that fit perfectly and are orientated to your special needs – fair participations, conferences, exhibitions, design days, design awards e.g. Project management for companies, institutions, associations, science & research.

Business Development

Image Business Design Event

Your business strategy focuses on design as an added value in the market. You are looking for competence in design management and the implementation of correlated processes? Let’s talk! Or you are still in search of competent designer who really understand your brand and products? Due to my network we find the right partner. As a design studio you are looking for expansion and acquisition of new customers. Together we define your target group, develop the communication concept, and approach future clients. Business development for “classic” companies and design studios.

Design communication

Sabine Lenk is an expert in design communication as moderator, speaker and author. Talking and writing about different design matters is one of her favorite jobs. For cooperation possibilities and support with tasks in English, please get in touch!

Special Topic Craft & Manufactories

Products, developed and produced in small series in a handicraft enterprise or manufactory, relive an economic boom. You suppose your company might profit from professional design and improve your success in the market? Let’s find out which solutions match with your product range and brand. There are high potentials between design, craft, and manufactories. An offer for handicraft enterprises and manufactories.

Special Topic Eco-Design

Nowadays products and brand communication are often influenced by eco-design. However, just “green-washing” is not enough. Solid, reliable, long-lasting products and service concepts, which customers can really trust, are demanded in the market. With my longtime experience and knowledge in that matter, the consulting of eco-design is one of my special offers. Eco-design consulting for “classic” companies, design studios, research & development.



Design Events

Design Spirit

Bild 1 Design Spirit

Project management, conception, CRM for the special exhibition “Design Spirit – Workspace and Products for tomorrow” at IHM Internationale Handwerksmesse – The Leading Trade Fair for Craft Trades – and MCBW, Munich 2018

Design Schau! Transformationen.

Bild 1 Design Schau

Content, conception and co-curation of the main exhibition and accompanying events for “Design Schau! Transformationen.” at MCBW FORUM, Munich 2018


mcbw forum 1

Interim project management and conception of the central location of MCBW 2017. Co-working activities and selection of exhibits for „The Smart Revolution – The Exhibition“, 2017

Design Performance | 2017

design performance 1

Project management: conception, curation, organization of the exhibition Design Performance | 2017. A cooperation for MCBW 2017 between bayern design and IHM Internationale Handwerksmesse - The Leading Trade Fair for Craft Trades – at MCBW, 2017.
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Munich Creative Business Week

11 MCBW 1

Project Director MCBW: developing the contents of the largest design event in Germany, cooperating with program partners, managing agencies and stakeholders on behalf of the organizer, bayern design GmbH

Design Center Stuttgart

12 DCS 1

Director: designing the institution’s program including exhibitions and other events as part of the advancement of both design and the economy in the State of Baden-Württemberg, 2007 – 2011.
Design Center Baden-Württemberg

Design Perspektiven

14 Design Perspektiven 1

Project management, conception, moderation of the conference Design Perspektiven. A cooperation between bayern design and IHM Internationale Handwerksmesse - The Leading Trade Fair for Craft Trades – at MCBW, 2016.

Design Performance | 2016

13 Pesign Performance 1

Project Management: conception, curation, organization of the exhibition Design Performance. A cooperation between bayern design and IHM InternationaleHandwerksmesse - The Leading Trade Fair for Craft Trades – at MCBW, 2016.

Business Forum

17 Unternehmerforum 1

Conception and moderation of the 45th Business Forum on material and energy-efficient design on behalf of bayern design GmbH in cooperation with the Chamber of Commerce, Würzburg 2012.

Focus Award

16 Focus 1

Baden-Württemberg International Design Award: project management and establishment of this non-commercial, internationally oriented design prize taking current themes into consideration, 1999 - 2007

FachPack & PackBox

15 FachPack 1

Management of the trade fair presentation with the exhibition “Brilliantly designed – green packages” and the forum event PackBox including moderation on behalf of bayern design GmbH with a focus on sustainable packaging, 2012.

Business Development

Design 1stBeratung

21 DCS Design1stBeratung 1

Business Development for SMS-companies: An offer for enterprises who never experienced any professional designapproach before. A cooperation between Design Center Stuttgart and associations.Product and brand consulting, 2002 – 2011.


22 Wilkhahn 1

Implementation of one of the first environmental management systems from 1990 - 1999 on the company’s product development process which led to Wilkhahn receiving the German Environment Prize in 1996.

Design Awards


Monitoring & analysis of design awards. Relationship management between organizer and participants, consulting for companies, including PR- and marketing strategies. On request of KommunikationsKonsortium, 2016.

Design Communication

bayern design publication

QUER BD Imagebroschüre 2017 Titelseite

Editorial articles on design topics and disciplines in bayern design’s new image broschure.
Download Brochure

MAG – MCBW Magazin


Editorial article about the MCBW FORUM, based on a new concept for MCBW 2017

fhs University of Applied Science

31 FH Salzburg 1

Lectures on project management to students of design and product management. Ongoing since 2012.
Studying DPM

Symposium Morandini

32 Morandini 1

Moderation of a symposia on the occasion of the 75th birthday of Marcello Morandini “Art work based on a logical fundament”, Porzellanikon Selb, 2015.

MAG – MCBW Magazin

33 MAG Publikation 1

Editorial article on design as a driving force of craft and manufactories. Munich, 2016.
Article in German

Belgrade Design Week

34 BDW 1

Speech at BDW Belgrade Design Week about the impact of design weeks and design events for economy and culture. Belgrade, 2013.

Living Environment 2050

35 Lebensraume 1

Workshop moderation at the symposium „Living Environment 2050“;organizer: Architektenkammer Baden-Württemberg, 2010.

Creativity Worldforum

36 Creativity Worldforum 1

Conception, organization and moderation of the panel „Product Design and Urban Lifestyle“ for the Creativity Worldforum. Ludwigsburg, 2009.

Living in a Cardboard

37 Leben in Karton 1

Moderation alongside the exhibition „Living in a cardboard“ at Galerie Stihl, focusing an architecture, furniture, lightning and art. Waiblingen, 2010.

Special Topic Crafts & Manufactories

Design Performance | 2017

design performance 1

Project Management: conception, curation, organisation of the exhibition ‘Design Performance’, including accompanying lectures. A cooperation for MCBW 2017 between bayern design and IHM Internationale Handwerksmesse – The Leading Trade Fair for Craft Trades – at MCBW, 2017

German Manufactory Initiative

41 IDM 1

Handmade in Germany: the German Manufactory Initiative focuses on the interests of the associated companies, develops projects and networking activities with top-manufactorers. Substitutional Chairman 2013 -2017

Design Performance | 2016

42 Design Performance 1

Project Management: conception, curation, organisation of the exhibition ‘Design Performance’. A cooperation between bayern design and IHM Internationale Handwerksmesse – - The Leading Trade Fair for Craft Trades – at MCBW, 2016.

Design Perspektiven

43 Design Perspektiven 1

Project management, conception, moderation of the conference ‘Design Perspektiven’. A cooperation between bayern design and IHM Internationale Handwerksmesse – The Leading Trade Fair for Craft Trades – at MCBW, 2016.

MAG – MCBW Magazin

44 MAG Publikation 1

Craft and manufactories put in its true light: presentation of products, brands and companies using professional design with highest quality approach. Munich, 2016.

Special Topic Eco-Design


51 Wilkhahn 1

Implementation of eco-design strategies based on product development. Packaging, optimization of products and parts; optimization, service design concepts and maintenance to extend the use. Eco balance sheets. Bad Münder, 1990 – 1999.

Focus Green

52 Focus Green 1

Conception and project management for one of the first eco-design awards on behalf of Design Center Stuttgart. Jury, award ceremony, presentation / exhibition of 66 winners and a yearbook as print publication. Stuttgart and Ludwigsburg, 2008.

Bundespreis Ecodesign

53 Bundespreis EcoDesign 1

The Bundespreis Ecodesign – Germanys official award for eco-design – is an important political instrument to promote eco-design. It is organized by the German Environmental Ministry, the German Federal Environmental Agency and the IDZ. Member of the Advisory Board since 2012.
The Award

About Sabine

About Sabine Lenk

Since graduating from UdK Berlin in 1990 as a master of Industrial Design, Sabine Lenk has been working in the fields of design promotion and communication, product development and brand communication.

She offers companies, designers, institutions, universities and associations the expertise she has gained while engaged in cross-discipline activities for SMS-companies and in managing functions related to the promotion of design in Germany. As project manager she develops the conception and organization of design events – fair participations, exhibitions, conferences, design awards and other activities. Furthermore she is active in the field of product development, branding and communication. Her costumers rely on her long-lasting experience in terms of project management. And they can count on her steady network.

In former years Sabine Lenk was Project Director of MCBW Munich Creative Business Week and Director of Design Center Stuttgart. In the nineties she was responsible for the introduction of one of the first eco-management systems based on product development at Wilkhahn. Currently she has been giving lectures in project management at the FH Salzburg and she has been member of the Advisory Board of the German Eco-Design Award.

Sabine Lenk has been living and working in Chiemgau/Bavaria since 2011.

Download Profil Sabine Lenk